Super Duper Secret Plan

September 13

Those of you who know me are aware that I wear my passion for football on my sleeve. From the time I was 7 through a few years in college, football was the sport that defined me, and, to this day, I miss the game.

My second love, however, was basketball. I was decent, a version of Lebron James… a version that’s 6 inches shorter, has half the vertical leap, and possesses a 40-yard-dash that would be nearly a second slower. But, sadly, my high school team was terrible, and we were guided by an even worse coach. He was such a bad instructor of the game that, during halftimes of games where we were getting trounced, his advice would be along the lines of “let’s just keep doing what we’re doing” or “we just need to score more points than the other team.”

“Just score more points than the other team.” Not really much of a super, duper secret plan there, coach!

Even though a really bad basketball team needed a more clever strategy, there is an element of truth to what he was saying. Sometimes, we have a tendency to make something far more complicated than it needs to be, and politics is no different.

Before coming to this job, I earned my living as one of those political consultants that everyone loves to hate (I promise I don’t have horns!). It was my job to craft complex plans, devise the winning message, and sell the candidate on the 50% +1 formula. Most of the time, it worked. But, the reality is that sometimes the campaign was as simple as: go find your people and turn them out to vote! In essence: go get more votes than the other team!

Many of you may have seen the recent poll from the Atlanta Journal Constitution that shows the governor’s race is in a dead heat. There is cause for encouragement in those numbers (Kemp is tracking about where Deal and Perdue were 4 years ago before they managed to win by several points) and cause for anxiety (Stacey Abrams, one of the most liberal candidates in the entire country is within striking distance of the governorship of Georgia). Yet, the fact remains: this race is close.

Over the next few weeks, Team Kemp and Team Abrams will be working to identify their voters, tweak the messaging, implement their game plan, and deliver a victory. Yes, there will be certain complicated elements that will be complicated, but the formula is simple: if more people that share our values show up, we win.

That’s why it’s so important that each of you take part in our Win for Families 2018 Challenge. It’s easy: commit to talking to one person each week- someone you don’t normally talk politics with- and share why it’s so important that they turn out to vote for pro-family candidates. This can be someone at church, work, in your neighborhood, at the gym, or even that old high school classmate that you haven’t spoken with since graduation but are Facebook friends with. Simply talk about this election, who you are supporting, and why it’s important. If everyone reading this email commits to this challenge, we will win!

This may not be some super, duper secret plan, but it’s one that will work. Share the message. Turn out the vote. Let’s get more votes than the other team!

On to Victory,

Cole Muzio
President and Executive Director


Paid for by Family Policy Alliance of Georgia