Two Flags: What They Represent – and What Big Business Needs to Hear

June 26

Two flags have dominated this month. Two flags with very different messages.

As always, June 14 is Flag Day. And the Stars and Stripes are already being seen in abundance in advance of Independence Day.

But if you’re like me, you may have noticed the rainbow flag even more this month. If you live in a major metropolitan area, you may have spotted activists sporting rainbow apparel – or carrying rainbow flags or banners as a parade marches past.

But almost regardless of where you live, you’ve probably seen businesses displaying a rainbow flag in their store or online. Several major companies even incorporate the rainbow flag into their logo for the month of June.

They would say, if pressed, that they are simply supporting “equality for all.”

But we already have a flag for that – the one that hundreds of thousands of American soldiers have died to defend. The pledge to that flag underscores the “liberty and justice for all” afforded to every American.

The corporate marketers – who think they are being hip and inclusive by wrapping their company in the gay pride flag – need to know the message that they are sending to lots of perceptive Americans.

Here’s what I and millions of other potential customers see when we see the rainbow flag:

  • The rainbow flag represents attacks on the religious freedom of people all over the United States.
  • It represents a movement that seeks to force its viewpoint on all Americans, regardless of their deeply held religious convictions. It would – and has – forced Americans to pay heavy fines and to give up their businesses simply for declining to celebrate messages that violate their conscience.
  • It represents an attack on the privacy and safety of women and children. Laws to implement the LGBT agenda are being used, as intended, to allow biological men into showers, locker rooms and bathrooms.
  • It represents an attack on the rights of women – especially girls who are increasingly being crowded out of athletic competitions by biological boys who claim to be female.
  • It represents a social experiment that attempts to push its way into our Armed Forces – at the expense of military readiness.
  • It represents a movement that is relentlessly targeting our kids – from Drag Queen Story Hour to the nationwide projects to “queer the classroom.”
  • It even represents an intrusion into the sanctuaries of churches themselves, as my colleague Brittany Jones wrote about recently.

If you see similar things when you see the rainbow flag, please pass this along to others. And use this list – or make your own – to politely share with businesses that need to hear.

If corporations better understood that this is the message that many of their customers see, maybe more of them would ditch the rainbow flag and get back to the one flag that truly represents freedom.


John Paulton
Mobilization Manager