WHAT ARE THE KEYS TO OUR SUCCESS?

Family Policy Alliance picks important races where the analysis shows that we can make the difference. The following reflects our approach:

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CHOOSING WISELY

Our team—comprised of experienced political strategists, data analysts and state leaders deeply connected to the grassroots—analyzes pivotal elections and looks in detail at the impact that winning the race could have (such as changing control of a legislature) AND whether Family Policy Alliance involvement has strong potential to change the outcome.

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SPENDING STRATEGICALLY

We avoid wasteful spending designed to make a big splash, such as repetitive TV ads. Rather, Family Policy Alliance “microtargets” specific voters with messages designed to both motivate them to vote and persuade them on who to vote for. This approach is not only far more economical, but also much more effective.

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TRAINING FOR THE FUTURE

Through our sister organization, Family Policy Foundation, we train Statesmen—Christian men and women serving in politics with a call to bring about transformation from the inside. Once trained, Family Policy Alliance helps keep them in office and provides ongoing support, so they can advance policy on your behalf.

Family Policy Alliance has a proven track record of election results. But there is an important question that remains; how much can we accomplish together in 2018? The answer depends on the sacrificial gifts made available.

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